À Domicile, 2010.
poster (in progress)

Brief
A Domicile is a festival with artists residences and a contemporary dance shows in Guissény, a small village on the northern coast of Brittany, France.
After a few years of existence the festival is struggling to find a new public as the inhabitants of the village and its surrounding tend to believe that contemporary art is only for intellectuals. The festival seems to be suffering from its very institutionnal visual identity.

Solution
I suggested to play with the existant visual identity by creating volumes from the type and photograph it in different places of the countryside well known to the targeted audience. There is also a game between real image and illustration, to create a playful and festive ambiance.